Overview
Go Rentals is a luxury car rental service made for high-end clients who expect more than just a typical rental. It offers premium vehicles with personalized delivery, often partnering with private jet companies, exclusive resorts, and concierge services to create a smooth and high-class experience.
The service is available in many U.S. cities and private airports, with vehicles delivered directly to runways or executive terminals. Go Rentals is known for its fast, private, and professional approach making it a trusted choice for business travelers, celebrities, and VIPs who value comfort, speed, and discretion.
Objective
To provide a smooth, secure, and high-end rental experience for luxury travelers especially those arriving by private jet or through concierge services. The goal is to make booking and receiving a vehicle fast, easy, and tailored to the needs of VIP clients, with top-level service at every step.
Primary Goal
To create a simple and reliable platform for booking luxury vehicles, while keeping the experience fast, private, and personalized for VIP clients. The system should support flexible delivery and pick-up options such as on-tarmac drop-offs, executive terminal handovers, hotels, resorts, or any client-specified location whether they’re headed to events, business meetings, or personal trips, all while maintaining a premium experience.
Target Users
Private jet travelers (FBO clients)
High-net-worth individuals requiring luxury rentals
Business executives and corporate travelers
Concierge and hotel service managers
Celebrities or public figures needing discreet, high-end transport
Key Features
Premium and exotic vehicle fleet (e.g., BMW, Mercedes, Range Rover, Tesla, etc.)
White-glove service (airport or tarmac delivery)
Personalized customer support
Focus on convenience, speed, and client confidentiality
My Role & Design Responsibilities
As the UX/UI Designer, I was responsible for refining and completing the existing design for the web platform, ensuring visual consistency and improving the overall user experience. I enhanced unfinished components, filled in design gaps, and aligned the visuals with the design goals.
For the tablet version, I led the entire design process from scratch. While I handled the visual and interaction design, I collaborated closely with the Business Analyst (BA) to understand and follow the user flows they provided. I also joined discussions around task breakdowns to ensure my designs aligned with the project’s functional requirements. From there, I created wireframes, built a responsive design system, and produced high-fidelity mockups tailored for tablet screens.
This collaborative approach helped deliver a seamless and consistent experience across both web and tablet platforms. My responsibilities included:
Wireframing: Created low to high-fidelity wireframes to plan user flows and layout structure.
Prototyping: Created interactive prototypes to test functionality, simulate user interactions, and support stakeholder reviews.
Custom Illustrations: Created unique, on-brand illustrations and visual assets to enhance user engagement and strengthen brand identity.
Icon Design: Created custom iconography to ensure visual consistency and originality across all screens.
Design System: Built and maintained a scalable design system to ensure consistency and streamline development across mobile and web platforms.
Creating Custom Icons and Illustrations
To maintain a cohesive and high-quality user interface across both web and mobile platforms, I designed a set of custom icons from scratch.
On the left, you’ll see the icons created and polished in Figma, which allowed for smoother vector editing and precision alignment. I chose Figma for the design phase due to its efficient vector tools and ease of managing design iterations.
After completing the designs, I exported the icons to Adobe XD — as shown on the right — where they were structured as reusable component assets. This approach ensured seamless integration into our UI workflows, especially since Adobe XD was our team’s primary tool for prototyping and building design systems.
By handling icons as components, it became easier to manage consistency, enable rapid prototyping, and apply design updates across all screens without redundancy.
Custom Icons
Design System
To establish a consistent, scalable, and high-performing user experience across both web and tablet platforms, I led the creation of a unified design system for the systems. This initiative was rooted in the need to streamline interface design, improve cross-functional collaboration, and reduce redundancy in both design and development.
The design system serves as a single source of truth bringing together reusable UI components, and interaction guidelines tailored for multi-platform use. It ensures visual harmony, enforces brand consistency, and accelerates product delivery while adapting seamlessly to the nuances of touch-based and desktop interfaces.
By building this system from the ground up, we were able to bridge gaps between platforms, create a future-proof foundation for scalability, and empower teams with tools that support fast iteration without sacrificing quality.
Mobile & Web Components
Designs
Problem Statement
VIP clients using Go Rentals require a seamless, real-time tracking experience that ensures security, convenience, and transparency once a vehicle leaves the garage. However, the existing process lacks a unified way to monitor vehicle movement from the point of departure, making it difficult for operations teams and clients to verify location, route progress, or unexpected detours. Additionally, manual vehicle tracking or relying solely on GPS can be prone to delays or errors. There is a need for a solution that automatically initiates and visualizes movement tracking by associating real-time GPS with visual plate recognition.
Outcome
We designed a “Movement Scan” feature that activates the tracking system the moment a vehicle exits the Go Rentals garage. This system leverages real-time GPS data and license plate scanning to initiate and maintain accurate movement logs. The result is a seamless experience that allows operations staff and clients to monitor the vehicle’s live location, route, and estimated arrival times with precision. This enhancement improved logistical coordination and built greater trust and visibility for high-end clients expecting prompt, secure, and high-touch service.
Prototype Link
Movement Scan
Web Booking
Mobile and Web design flows