Project Overview
The Alberts app is the first in the world to allow you to create your own smoothie or soup recipe based on your own personal preferences and daily needs. With the Alberts app, you can tell the vending machine exactly which ingredients you want, and the vending machine is going to make it happen!
The Alberts One is a fantastic piece of robotics technology that makes all of your favorite blends with one solution: fresh smoothies, hot soups, and vegan shakes.
The Alberts One is a fantastic piece of robotics technology that makes all of your favorite blends with one solution: fresh smoothies, hot soups, and vegan shakes.
Role
I was the Lead UX Designer throughout the project cycle from planning and requirements gathering to strategy, wireframing, and prototyping.
Problem Statement
In an era where health consciousness is on the rise, a significant gap persists between awareness and actionable dietary habits. Despite widespread knowledge about the benefits of consuming fruits and vegetables, a substantial portion of the population fails to meet the recommended daily intake. Specifically, only 14.1% of Europeans consume the advised five portions of fruits and vegetables per day, while 36% do not consume them daily at all.
This discrepancy underscores a critical challenge: transforming health awareness into consistent, healthy eating behaviors. Traditional methods of promoting healthy diets often lack personalization and fail to engage users effectively, leading to short-lived dietary changes.
Alberts Smoothie identified this behavioral gap and sought to address it through an innovative solution that combines technology with nutrition. Their approach involves offering personalized smoothies made from pure Individually Quick Frozen (IQF) ingredients, ensuring optimal nutrient retention without preservatives or pasteurization. These smoothies are prepared on the spot and can be customized via a mobile app to cater to individual taste preferences and dietary needs.
However, the challenge extends beyond product innovation. Alberts Smoothie aims to foster long-lasting healthy eating habits that surpass occasional smoothie consumption. This involves integrating their offerings into daily routines, particularly in environments like workplaces where unhealthy eating habits are prevalent. Moreover, ensuring sustainability in their operations is paramount. Alberts addresses this by utilizing 'ugly' fruits and vegetables in their IQF products, implementing a clean-in-place system that uses minimal water per serving, and employing eco-friendly packaging materials such as bagasse cups and apple fiber straws.
The core problem, therefore, lies in designing a user experience that not only facilitates the consumption of healthy, personalized smoothies but also encourages sustained behavioral change towards healthier eating habits. This requires a seamless integration of technology, user-centric design, and sustainability principles to create an engaging and effective solution.
Objectivies & Goals
• Help new users understand how to create blends and use vending machines effectively.
• Expand the options for ingredients. Allow users to add custom ingredients, specify quantities, and save their unique recipes for future use.
• Integrate a map feature to help users locate nearby vending machines. Include information like machine availability and available blends.
• Implement offline capabilities, allowing users to create blends and view information about ingredients and vending machines even without an internet connection.
• Enable users to share their custom blends on social media platforms. Special offers discounts to their members
Design Process
Alberts Process
User Persona
Sterck Persona
Wireframe
Albert Wireframe
Design
Alberts Design